4 Ups & 5 Downs From WWE SmackDown (Jan 8)
4. A Pointless Title Match

Who thought this was a good idea?
Apollo Crews, a smiling babyface, was not the best choice to challenge Big E during the first stretch of the New Day's man's Intercontinental Title reign. E needs strong, menacing heels to go up against, not background goodies who barely even get an entrance.
Despite deploying a double pin finish before the restart, both men struggled to make this one anything above average. They shouldn't take the brunt of the blame for that - WWE's creative team need a slap for thinking that Crews vs. E was even viable as a heavily-hyped title bout in the first place.
E must move on to someone like 'King' Corbin or Cesaro. Even running him vs. Sami Zayn again would be better than this. He desperately craves a heel counterpart who can get some heat on him before the inevitable comebacks.