Perhaps the premiere partner would be someone not from old media (Cable Channels) but from the new media. The WWE Network has received an enormous amount of buzz on the basis on launching an over-the-top service that's inspired by the success of Netflix and the growth from Amazon Prime streaming. It's available on your television via Apple's AppleTV, Microsoft's XBOX360 and Google's ChromeCast. WWE has their enormous library of content, which they completely own. It would make an excellent companion to an over-the-top network (Netflix, Hulu, Amazon Prime) or a dedicated channel on their device (AppleTV, Roku). These large internet companies have huge cash reserves. There are several different plays depending on the buyer. For Netflix or Amazon Prime, acquiring the WWE would provide an excellent way to obtain content for their already established streaming services (Netflix, Amazon Prime). Instead of spending billions on obtaining rights, they'd be able outright own the modern library and vast network of territorial libraries they've acquired already. Undoubtedly, WWEShop run by Amazon would be able to reverse the declining trend. In this scenario, the WWE Network may be collapsed into the already existing over-the-top network, perhaps as separate revenue-generating tier. Also, the WWE Studios films would presumably join their established streaming service. For cash rich companies such as Apple, Microsoft, Google or Facebook, they may see the WWE Network as an opportunity to customize their internet platform (gaming consoles, social media websites, video portals) with the WWE content. Already overseas, struggling All Japan Pro Wrestling (AJPW) was purchased by the IT Company Speed Partners/Red Wall Japan.
I'm a professional wrestling analyst, an improviser and an avid NES gamer. I live in Saint Paul, Minnesota and I'm working on my first book (#wrestlenomics). You can contact me at chris.harrington@gmail.com or on twitter (@mookieghana)
Perhaps the premiere partner would be someone not from old media (Cable Channels) but from the new media. The WWE Network has received an enormous amount of buzz on the basis on launching an over-the-top service that's inspired by the success of Netflix and the growth from Amazon Prime streaming. It's available on your television via Apple's AppleTV, Microsoft's XBOX360 and Google's ChromeCast. WWE has their enormous library of content, which they completely own. It would make an excellent companion to an over-the-top network (Netflix, Hulu, Amazon Prime) or a dedicated channel on their device (AppleTV, Roku). These large internet companies have huge cash reserves. There are several different plays depending on the buyer. For Netflix or Amazon Prime, acquiring the WWE would provide an excellent way to obtain content for their already established streaming services (Netflix, Amazon Prime). Instead of spending billions on obtaining rights, they'd be able outright own the modern library and vast network of territorial libraries they've acquired already. Undoubtedly, WWEShop run by Amazon would be able to reverse the declining trend. In this scenario, the WWE Network may be collapsed into the already existing over-the-top network, perhaps as separate revenue-generating tier. Also, the WWE Studios films would presumably join their established streaming service. For cash rich companies such as Apple, Microsoft, Google or Facebook, they may see the WWE Network as an opportunity to customize their internet platform (gaming consoles, social media websites, video portals) with the WWE content. Already overseas, struggling All Japan Pro Wrestling (AJPW) was purchased by the IT Company Speed Partners/Red Wall Japan. 