5 Ups & 2 Downs From AEW Rampage (Aug 20)
3. Getting Right Down To Business
Why wait?
That was AEW's mantra on this week's Rampage. They could've stuck to usual formats for wrestling and had CM Punk come out right at the end. Nah, screw that. Tony Khan opened Rampage with an emotional Punk, and that was smart. Most people were literally there to live that moment.
There was a refreshing lack of pretence heading into Punk's debut too. AEW didn't attempt to divert attention or tease that they were going to pull some other stunt. Khan was upfront and honest (without just coming out and saying, 'CM Punk will be on Rampage') with the media, and that helped the anticipation build and build.
This was a promotional debut done right, basically. Worst kept secret or not, it was exactly what AEW's audience yearned to see, and the company didn't disappoint. F*ck bait and switch tactics. Pro wrestling is about entertaining people and making them happy sometimes.