6 Ups & 4 Downs From WWE Monday Night Raw (3 November - Results & Review)

2. Obnoxious, Overrated YouTuber Returns

Just when you think WWE can’t go any further down Chud Lane with its winks, nods, and overt overtures to a subset of society, they go and bring back their “celebrity full-timer” Logan Paul less than a week after his crypto fraud case was dismissed.

Paul, who has wrestled just 16 matches in the past two years (nine this year and none since Clash in Paris), returned to challenge CM Punk during the Second City Saint’s World Heavyweight Championship celebration Monday night. Thankfully, everyone took turns denigrating him: Punk groaned, “No, no, no!” over Paul’s entrance music; Paul Heyman called him a “bitch without an owner” and told him to get out of the ring; and Bron Breakker shoved him to the ground after blocking his path.

As a first title challenger, Paul is ideal in a sense: he’s universally reviled, and no one expects him to emerge from a world title match with the championship in hand. But that doesn’t mean WWE should enlist his services. Is there any empirical evidence that he moves the needle, either in ratings or social media traffic?

As a wrestler, Logan stopped growing and evolving after his first 10 matches. He’s a spot artist, an athletic performer who can achieve some impressive feats, and that’s about it. What’s really sad is that Paul has been a part of five of John Cena’s 14 matches so far during his retirement year. That’s somewhat of a depressing figure that a glorified celebrity performer has featured in so many prominent spots but has offered so little to the product.