6 Ups & 5 Downs From AEW Dynamite (29 Dec)

2. Brand Warfare

Brandi Rhodes Dan Lambert
AEW

Ignore, if you can, that Daily's Place popped for a couple of on-the-nose and low-hanging zingers and try and assess the segment as a whole.

Dan Lambert and The Men Of The Year are heels, cut a fairly unremarkable and corny Dan-Lambert-and-The-Men-Of-The-Year promo and got booed. Brandi Rhodes, by virtue of her association to mostly-loathed Cody Rhodes is a heel, cut a fairly unremarkable and corny Brandi Rhodes promo and got booed. A brawl ensued, was broken up, and got booed.

What was there possibly to enjoy about this angle unless you got a kick from Paul Heyman and Jim Cornette getting name-checked?

The Codyverse might stir up a bit of weekly discourse, but when the storytelling misses the mark, it does so by orders of magnitude. And that's if you can either be bothered to try and thread one thing to another. Kudos to those celebrating the biggest picture with everything tied to the TNT Champion, but the week-on-week still needs work.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett