6 Ups And 7 Downs From Last Night's WWE Raw (Jan 2)
4. Bankrupt Brand
If you’re going to have Titus O’Neil on your program and not treat him as a serious competitor, then you might as well just have him be cannon fodder.
O’Neil isn’t anything special in the ring, and attempts to make him into a star have fallen far short, so lately he’s been walking around talking about the “Titus Brand.” This usually precedes him losing a match or getting embarrassed in some way. Monday night, O’Neil tried to convince New Day that he should be the fourth member of the group, bringing his brand to the former tag champs.
New Day responded by treating Titus like WWE has for the past year: like a joke. They openly mocked him, with Xavier Woods saying that O’Neil’s face was the last thing that should be on a box of Booty-O’s cereal and would be better suited for the back of a milk carton. Titus got shown up and then lost an impromptu match against Woods, adding insult to injury.
Like it was said at the beginning, you might as well have Titus be cannon fodder.