6 Ups And 7 Downs From WWE SmackDown (Nov 22)
4. Belt Up
Sami Zayn usually delivers gold on the mic, and he did so once more this week - quite literally.
During an unusual promo alongside his Strong Style stablemate Shinsuke Nakamura, Zayn quite purposefully repeated the word 'stud'. He's a clever man is our Sami, as he used the ambiguity of the term to foreshadow what was to follow: the unveiling of a brand new Intercontinental Championship (belts have studs, you see).
Whether you like the refreshed black and gold design or not, which slightly resembles the Cruiserweight strap, this is a step in the right direction for WWE's most maligned mid-card title, in the sense the company are actually acknowledging it exists and are investing in its relevance. It's worth noting, of course, that the previous iteration of the IC belt was introduced by Cody in a similar bid for renewed relevance, so we'll see how this goes.
Hey, it could have been blue. Or the 24/7 Championship.