7 Most Insane Things Happening In Wrestling Right Now (April 21)

4. The WWE Business Partner Summit Video Has Been Released...

jinder mahal
WWE.com

...and it is suitably insane.

The corporate awards ceremony was an infuriating procession of marketing buzz words and laughable spin, held over WrestleMania Weekend. Ad-supported digital platforms, TV and the WWE Network comprise an "ecosystem" of content. Wow.

Chief Strategy and Financial Officer of WWE, George Barrios, claimed that "quite frankly, our social media reach astounds even us!" That's probably because the mathematics behind the 750M+ follower number involve so much spin and multiplication that it requires a degree to parse it.

WWE also cooed over their own anti-bullying initiative when announcing Business Partner of the Year nominee Boys & Girls Clubs of America. "We, together, are committed to ensuring you all have a safe place to come and put an end to bullying," Stephanie McMahon claimed in a feel-good video, as Mauro Ranallo sat out WrestleMania because the intense institutional bullying problem within WWE triggered his mental health problems.

Triple H also had the almost impressive cast iron balls to state that "80% of the WWE roster has passed through our developmental system," as if the decades of experience gathered by Kevin Owens and Neville et al. didn't count and weren't the reason they were signed in the first place.

"WWE has unequivocal engagement with our fanbase," Stephanie McMahon also said. I thought we cheered who we were meant to be and boo who we were meant to cheer? Stephanie also said that "WrestleMania is the culmination of the stories we've been telling all year," as poor Mick Foley never got the chance to even choose a proxy to "resolve his conflicts inside of the ring".

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!