7 Reasons Why WWE Hot-Shotting The Raw Women's Title Is Good For Business

2. It Has Forced Character Growth

charlotte sasha banks
WWE.com

TV/PPV Dynamic

WWE’s emphasis on Charlotte’s PPV undefeated streak is clearly building towards something. As it stands, the former Queen is 14-0 in pay-per-view singles matches, and if WWE continue making a big deal out of this, her eventual defeat will be huge for whoever she puts over. While nowhere near close to the impact of Brock Lesnar snapping The Undertaker’s WrestleMania streak, blemishing Charlotte’s record will be pushed as a major accomplishment.

For all Charlotte’s PPV matches, however, the former champion hasn’t been able to get it done on Raw. Each of Sasha’s Women’s Title victories have come on weekly television, and as damning as Banks’ big match record is, Charlotte’s poor Raw record is just as troublesome.

This contrast hasn’t just created an interesting dynamic between the two, but it has forced both to adapt their characters. Charlotte has become the dominant big-game player who loses focus on the smaller stage, while Sasha can’t rise to the occasion on the bigger shows. It’s a simple story, but an incredibly effective one.

Charlotte, in particular, has grown immensely as a performer through her title runs. She has not only become one of WWE’s most effective heels, but the division’s standout all-rounder, and an ideal foundation to build the division around. She’s not invincible, however, and both women’s flaws helps makes them more relatable to the audience, and thus improves their already stratospheric popularity.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.