7 Reasons Why WWE Hot-Shotting The Raw Women's Title Is Good For Business
3. It Portrays Sasha And Charlotte As Inseparable Equals
It’s important that Sasha and Charlotte are treated as equals at the moment. A typical face vs. heel dynamic would see the face portrayed as an underdog against the heel’s rampant malevolence, but that’s not possible here. Bayley is by far the division’s most natural underdog, and if Sasha were to slide into that role, she’d be stepping on her toes.
Passing the title between the two keeps them on a relatively even footing, and shows that there’s very little separating them. Such 50/50 booking fails WWE more than it succeeds, but it has created two genuine superstars in Sasha and Charlotte. Sasha’s one of the company’s most popular competitors, and Charlotte has become a masterful heel. Hot-shotting has turned two already-popular wrestlers into genuine megastars, which might have been impossible with more one-sided booking.
We don’t often see such highly-competitive rivalries in WWE. The Universal Title scene is a convoluted mess of screwy finishes and the continued threat of involvement from the McMahons, and the Tag and United States scenes have been as lopsided as it gets. This feels like a “real sports” environment, with two evenly matched competitors constantly raising the stakes to outdo each other. It’s incredible exciting, and more importantly, the live crowds are buying into it.