7 Ups & 8 Downs From One Year Of Bray Wyatt’s Fiend In WWE

7. Missed Opportunity

Bray Wyatt Fiend Alexa Bliss
WWE.com

This, despite falling so early in the 'Downs', was a massive missed opportunity for WWE and one they might just come to regret. On the 7 August SmackDown, they booked Alexa Bliss to feign terror at the mere sight of the 'Fiend' then...push his hand away like he was some annoying berk handing her a leaflet.

Scary monster? Not so much.

Things got even worse when Braun Strowman appeared to admit he didn't give a rat's ass about Alexa or care if Wyatt was targeting her. In typical own goal fashion, WWE ruined what had been a hot story just seven nights before. That's some turnaround, even for a company that's well-versed in crapping on Wyatt's momentum.

Attacking Bliss had given Bray back some of the edge he'd lost, but any hopes he'd turned a corner were dashed when Alexa treated him like a nuisance and Braun dismissed her importance anyway. What was the bloody point then?

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.