7. Eva Marie
In truth, this entry could just be every single time WWE tried to position Eva Marie as a babyface. It simply couldn't work; someone with so little aptitude for professional wrestling was never going to get over as a fan favourite, and the WWE Universe rightly dumped on it every single time.
The funny thing was that each face turn for Eva Marie came as part of a big return to the roster, the most egregious example being prior to WrestleMania 32 in 2016. Marie was revealed as the final piece in the 10-Diva tag match, fighting on the face side. I mean, I say the face side, but it included Brie Bella and Alicia Fox, so who truly knows.
The WWE audience forced Eva Marie to turn heel every time she was even vaguely introduced as a babyface, and rightly so. Eventually, the company just gave up and released her last June.