8 Legitimate Reasons Dean Ambrose Has To Be Unhappy With WWE

5. Failed WWE Championship Run

dean ambrose wwe champion
WWE.com

The Great Dean Ambrose Rebuild commenced in summer 2016, with 'The Lunatic Fringe' winning that year's Money In The Bank briefcase, then cashing in on new WWE Champion Seth Rollins that very same night.

Though the moment came several years too late, it was a cathartic release that bred great hope for the popular Ambrose. This was only amplified when he beat Rollins and Roman Reigns in a riveting Battleground Triple Threat, taking WWE's top title to SmackDown following the 2016 Draft, and seemingly establishing himself as a brand leader in the company's new era.

It didn't work out that way. WWE would undermine Ambrose first by going second in the Draft (who doesn't pick their "top champion" first?!), then presenting a lack of credible challengers on SmackDown. The Dolph Ziggler feud saw him turn into a weird pseudo-heel at a time when fans were desperate for him to ascend as a top babyface. Then, unfortunately, Dean would harm his own standing in the company during that infamous, jittery appearance on the Stone Cold podcast, which remains an awkward watch in 2019.

While it's great that Ambrose had a run with the belt, his was hardly flattering. Perhaps he wouldn't feel compelled to leave had it not panned out so poorly.

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Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.