8 Reasons WWE's Money In The Bank Concept Is Played Out
5. Frequency Has Diminished The 'Shock'
756633When Edge had his big moment at the end of New Year's Revolution, it was a novel sight. Nothing quite like it had ever taken place before, and the ratings for Raw the following night saw a noticeable spike (the promised 'live sex celebration' with Lita didn't hurt the viewership lure). Since then, it's been done to death. Cash-ins have taken place on the far-less-watched SmackDown, with the likes of Edge and Jack Swagger creating title changes in front of less eyes.
Cash-ins may not be as frequent as broken tables or other novelty moments meant to create a stir, but over the course of eleven years, they've been less impressive. Only moments like Rollins making good on a hand-in at a WrestleMania have added any zest to the concept.