8 Ways WWE Must Capitalise On Brock Lesnar's UFC 200 Win

Since beating The Undertaker at WrestleMania XXX, Brock Lesnar's character has vacillated wildly - and it's almost entirely the fault of short-sighted, misjudged booking.

In the immediate aftermath of his famous streak-ending dismissal of The Phenom, fans didn't know whether to boo or cheer Lesnar. Pairing him opposite John Cena for the world title at SummerSlam '14 made things much clearer.

Lesnar utterly demolished The Champ, and Suplex City was born. But it still wasn't clear how the company saw Lesnar; presumably, he was a dominant heel champion having decimated the perennial face, yet fans cheered him more than ever.

Things came into focus when Lesnar was designated as WrestleMania foil for new pet-project Roman Reigns. If Vince wanted The Man to gain even a modicum of popularity, it wasn't by having him go toe-to-toe with Brock. So it transpired; fans continued to boo Reigns with unrestrained vehemence, and an inventive cash-in finish involving Seth Rollins saved the match.

A realisation seemed to dawn, and Brock returned as a full fan-favourite. But months later, in a desperate bid to increase numbers, The Undertaker finally returned to exact revenge. The quandary was refreshed: which guy did they want us to like?

Since then, Lesnar has flitted back and forth, with all the focus of a smudged telescope. After his return to programming, the dominant side of Brock's character needs to be pushed more than ever. But he also needs the right opponents. Have him tear through the guys people want to see him tear through. Unleash The Beast once again.