8 Ways WWE Must Capitalise On Brock Lesnar's UFC 200 Win
2. Market The Hell Out Of WWE 2K17
Brock was chosen as the cover star for WWE 2K17 because out of anybody in the company - with the possible exception of John Cena - he has the most mainstream appeal. After Sunday, that's more true now than ever.
2K Games must have wet themselves with delirium when Brock came through his comeback fight unscathed. Not only is he one of the hottest properties in wrestling, he's now one of the most talked about names in all of professional sports. And he's on the cover of their game.
It needs to be hammered home. Those ads have been pretty good, but thanks to Brock's enhanced reputation, there will be more parties interested in carrying them. They need to become ubiquitous, and frequent.
Brock's undoubtedly increased media engagements should prove a boon, too. Just have The Beast slip it in there whenever it is appropriate; one can't imagine any TV host admonishing him for a bit of shameless shilling. Would you?