8 Ways WWE Must Capitalise On Brock Lesnar's UFC 200 Win

2. Market The Hell Out Of WWE 2K17

Brock Lesnar UFC 200
2K Games

Brock was chosen as the cover star for WWE 2K17 because out of anybody in the company - with the possible exception of John Cena - he has the most mainstream appeal. After Sunday, that's more true now than ever.

2K Games must have wet themselves with delirium when Brock came through his comeback fight unscathed. Not only is he one of the hottest properties in wrestling, he's now one of the most talked about names in all of professional sports. And he's on the cover of their game.

It needs to be hammered home. Those ads have been pretty good, but thanks to Brock's enhanced reputation, there will be more parties interested in carrying them. They need to become ubiquitous, and frequent.

Brock's undoubtedly increased media engagements should prove a boon, too. Just have The Beast slip it in there whenever it is appropriate; one can't imagine any TV host admonishing him for a bit of shameless shilling. Would you?

Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.