8 WWE Busts Who Revived Their Careers
6. Liv Morgan
Both promoter and performer tried their hardest to make Liv Morgan the fairytale babyface Women's division talisman, but when the push failed (having already stalled and stumbled earlier in the year during a feud with an on-fire Becky Lynch), it seemed as if the "Watch Me" sting in her entrance music was more cruel joke than confident threat.
Everyone apart from Morgan herself (and perhaps what remained of her devoted online fandom), were proven wrong.
Highlighting just how valuable reps and persistence are in the aforementioned era of churn and endless rebooting, Morgan clicked like never before as a character during her 2024 heel turn at Rhea Ripley's expense, and wrestled up to her spot on the card by becoming somebody just as good at delivering beatings as she was at taking them. Bumping had always been her strong suit, but her in-ring selling went beyond suffering the scars of war to owning every single moment she was out there. Few fights felt as real as Morgan's, as best exemplified in the deliriously great Women's Elimination Chamber match at the PLE of the same name in March 2025.
Ludicrously well-versed in the big match environment, completely unafraid (only in reality - kayfabe-wise, she carried the fiction of the stipulation's inherent dangers on her shoulders throughout) to put the concept over and as locked in as anybody on that entire show, Morgan completed her ascent to ace status and made herself undeniable as one of the organisation's top stars in the process.
An injury at this peak could have been devastating, but the return pop was being massaged by a programme effectively dedicated to her absence. Audiences wouldn't have forgotten her, but now, they've not even been given a chance.