8 WWE Busts Who Revived Their Careers

5. Sami Zayn

Rhea Ripley Liv Morgan
WWE

It is frankly astonishing how many years Sami Zayn and Kevin Owens' WWE careers were successful in spite of how they were booked. "Sneaking good stuff through" and "gaming the system" were phrases attached to both men, whether they were working with each other or not, and it was particularly true of Zayn when one of the era's very best babyfaces turned heel less than two years into his time on the main roster.

Zayn's work as a villain ages remarkably well, and just how far into the deluded persona he was prepared to go was ultimately his exit strategy for it too. The same Sami Zayn that was subjected to shooting on America and its general public from Raw's electric chair was also the one that was more entertaining as Shinsuke Nakamura's manager than 'The King Of Strong Style' was in his matches when they worked together. The same Sami Zayn that backdoored his way into an Intercontinental Championship run of his own was so remarkable putting together a match with Jonny Knoxville at WrestleMania 38 that he was dropped into Roman Reigns' Bloodline story with quite remarkable consequences.

The rest was very literally WWE history - with Zayn the key element the group needed to refresh and revive Roman's run, The Bloodline's dominance increased, overlapped with the lifetime Kevin Owens/Sami Zayn rivalry, created the perfect circumstances for a historic WrestleMania 39 double main event and set the table for the era-defining finishing of Cody Rhodes' story one year later.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett