Cesaro, Dolph Ziggler And The Curse Of Consistency In WWE
And there's nothing especially wrong with that. As a fan, I love watching Cesaro and (to a lesser extent) Ziggler go out and work. They're fun to watch and you know that if they're in the ring and the opponent isn't an immobile pile of muscle that, hey, this is probably going to be pretty good. There's nothing bad about having good matches, but these guys have good matches all the time and it seems as though that's all they do.
I'd love for Cesaro to just squash some geek in ninety seconds and then cut a venomous promo on Roman Reigns but it's just not going to happen now, is it? With three hours of television time to fill and an alarmingly thin roster with which to fill it, WWE needs guys that can give them a good, long match.
It seems like a rather silly thing to complain about, but I feel like it's harming these guys careers. I mean, if they're having such amazing matches every week on free TV against the same guys, where does that leave them when it comes to special events and pay-per-view? Usually on the pre-show, or in some run-of-the-mill midcard match. Guys like Ziggler and Cesaro deserve more than what the powers that be have given them. A lot more.
By the looks of things, Ziggler's first post-WrestleMania feud will be against the winner of the Andre the Giant Memorial Battle Royal: Baron Corbin. It's a test for Ziggler, as he'll be expected to get a good match out of the NXT call-up. They'll probably clash at Payback and, knowing Ziggler, he'll probably give The Lone Wolf one of his best matches yet.
As for Cesaro? Who knows where he goes from here. WWE desperately need some top-tier talent but it remains to be seen whether he will go on the war path straight to the top. A big time feud and match against Brock Lesnar is something that a lot of fans would want to see, but having him go 50/50 with Ryback week after week isn't the way to build him up for that.
WWE need to change their approach with the Zigglers, Cesaro's and Neville's of the world. If they want them to become big stars in the future they need to give them something more than the platform to have good-to-great matches on a regular basis. They need something with substance, or else they'll fall to the 'curse of consistency'.
I don't want to look back at these names in five or ten years and think 'what could have been...'.