Chris Jericho Files Trademark For New AEW Stable

Le Champion moves to file for two further trademarks.

by Andrew Pollard
Chris Jericho Appreciation Society
AEW

For those thinking that Chris Jericho's new AEW faction couldn't possibly really be called the Jericho Appreciation Society, it looks like that is indeed to be the name of Le Champion's latest stable.

Jericho filed to trademark both "Jericho Appreciation Society" and "JAS" with the United Sates Patent & Trademark Office on 10 March. Those trademarks have been filed for, amongst other things, purposes of "entertainment in the nature of wrestling contests" and merchandise in the form of "hats, shirts, socks, sweatshirts, bandanas, hooded sweatshirts".

Last week's AEW Dynamite saw Jericho destroy the Inner Circle as he joined forces with 2point0 and Daniel Garcia to lay waste to Eddie Kingston, Santana and Ortiz. Inner Circle member Jake Hager would also join the Influencer in this attack, siding with Jericho and becoming part of this new faction.

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Once the dust had settled on this beatdown, the inaugural AEW World Champion took a microphone and proclaimed the group to be the Jericho Appreciation Society.

These latest trademark requests follow similar recent filings from Jericho for "Sports Entertainer", "The Influencer" and of course the awful "GFY" catchphrase that seems to be hanging around.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.