Deep Dive: Roman Reigns Vs. Jey Uso Was WWE At Its Absolute Best

This week's SmackDown will likely tell us what's next for Roman and Jey.

It could be that their feud is over. This would be fine, as Clash of Champions would be an excellent way to put this relationship on ice for now, with the storyline's events and developments giving both men plenty to work with - together or apart. Uso is a bonafide singles stud now, while Reigns is almost Lesnar-like in his aura - and on a full-time schedule. Neither man is the same as when they crossed paths after Payback.

Or perhaps this was just the first act in a longer story, as there's still plenty of ground to explore not only between Roman and Jey, but Jimmy and other Samoan dynasty members as well. Afa, Sika, and Rikishi all appeared in one of the pre-match video packages. Involving more tribe members could serve to expand the war, or reform the Bloodline - as touched upon earlier.

Jimmy isn't expected to be cleared until January 2021. Who says Clash needs an immediate follow-up, though? A lack of long-term storytelling is another deep-rooted WWE problem; utilising the same restraint shown prior to Bayley and Sasha Banks' implosion would defy it. While attention spans feel shorter than ever in 2020, hooking viewers for longer than three or four weeks at a time is critical to WWE's recovery. This is done through rewarding investment.

Objectively, Vince McMahon is the most successful wrestling promoter of all time. WWE's financial power and indomitable market share speak to this. Subjectively, he is an increasingly lousy booker propped up by monstrous television rights fees, making his company failure-proof despite its myriad creative issues.

Penning more feuds like Roman Reigns vs. Jey Uso can change that.