Both World Wrestling Entertainment and All Elite Wrestling are billion dollar enterprises according to a new article by Forbes, though the market leader's current revenue is predictably dwarfs that of the challenger brand.
The site posted a list of the Most Valuable Combat Sports Promotions for 2024, and listed WWE at Number Two in the entire list with a total valuation of $6.8billion and revenue of $1.3billion. AEW came next at Number Three, valued at $2billion with a revenue of $250million. Both were left in the dust by WWE's TKO partner UFC, which was valued at $11.3billion for a revenue of $1.29billion.
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Aside from the financials, the website notes WWE reaching more than a billion people each week thanks to multiple weekly broadcasts and over 200 live shows, and AEW's own growth through the likes of their relationship with New Japan Pro Wrestling, purchasing of the Ring Of Honor archive and continued increasing of their own back catalogue with each weekly Dynamite, Rampage and Collision.
Of further note, the article listed Roman Reigns, Cody Rhodes, Rhea Ripley as WWE's top draws while confirming AEW's as The Young Bucks, Jon Moxley and Kenny Omega.
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation for 10 years. Alongside the production of daily written, audio and video content covering WWE and AEW, he also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years.
As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot on the UK's wrestling podcast charts with over 10,000 episodes and 70,000,000 total downloads. He also co-hosts Benno & Hamflett, In Your House!, Podcast Horseman: The BoJack Horseman Podcast, and has guested on long-running Sunderland AFC podcast Wise Men Say.
With WhatCulture, he has provided in-person coverage of some of the biggest pay-per-views and Premium Live Events in wrestling history, including WrestleMania, Survivor Series, All In & Double Or Nothing in destinations such as New York, New Jersey, Chicago, Dallas, Las Vegas, Philadelphia, London and Cardiff. He has also been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana, 411Mania and Sports Guys Talking Wrestling.
Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in music and culture magazines The Crack, Pilot as well as Sunderland AFC's premiere fanzine A Love Supreme. When not offering his voice up for daily wrestling podcasts, he can be found losing it every other Saturday at the Stadium Of Light, and at Cribs gigs nationwide.
