Sting's New AEW Shirt Breaks Pro Wrestling Tees Sales Record

24 hours later, Sting is ALREADY a huge merch mover for AEW and Pro Wrestling Tees.

by Andy H Murray
Sting AEW shirts
AEW

All Elite Wrestling newcomer Sting is already proving himself a big merchandise shifter for the company and Pro Wrestling Tees, whose 24-hour sales record was broken when the wrestling legend's first design hit their store shortly after his Winter Is Coming debut.

Pro Wrestling Tees posted the following image to Instagram earlier:-

Sting pro wrestling tees
Instagram, @prowrestlingtees

"And it hasn't even been 24 hrs yet...", read the caption.

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This Wednesday saw Sting join AEW's growing roster of legends in signing with the promotion on a full-time basis, with his contract revealed in a press release issued after Winter Is Coming. 'The Icon' is currently being advertised for a talking segment on next week's episode of Dynamite.

The big debut went down after Cody Rhodes and Darby Allin had defeated Team Taz's Ricky Starks and Powerhouse Hobbs in a tag team bout. The heels (bolstered by Brian Cage) beat the babyfaces down afterwards, and were stood over Rhodes' fallen body like vultures. Cue: the lights cutting, wintery images flashing across the big screen, and Sting's grand entrance, with Tony Schiavone losing his mind on commentary.

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It was one of the most impactful wrestling moments of the year, Empty Arena Era or otherwise.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.