Update On WWE's Top Merch Sellers At The Moment

WWE is currently crammed with big names shifting big merchandise numbers.

Cody Rhodes

Some of WWE's biggest and most popular characters are currently shifting "amazing" volumes of merchandise.

Dave Meltzer has reported as much on Wrestling Observer Radio, stating that Bray Wyatt, Roman Reigns, Cody Rhodes, and likely Sami Zayn are "very, very over when it comes to selling merchandise right now."

In general, WWE products are currently flying off the shelves - another indicator that the company is hot at the moment. With attendances, television ratings, and premium live event views all doing well (and in some cases, breaking records), the market leaders are in a good spot as they enter WrestleMania season.


Some of this can be attributed to Peacock's subscriber growth. The platform, which currently broadcasts WWE's premium live events in the United States, grew to over 20 million subscribers in Q4 2022 compared to 15 million in the previous quarter. By comparison, WWE Network had around 1.549 million subscribers before Peacock became the company's US streaming home in 2021.

Of those named earmarked as top merch-shifters, Rhodes and Reigns are expected to headline WrestleMania 39 in an Undisputed WWE Universal Title fight. Zayn, meanwhile, will likely challenge Roman for the same belt at Elimination Chamber 2023 this month. Wyatt's next move after toppling LA Knight at Royal Rumble 2023 is yet to be revealed.


Create Content and Get Paid

Posted On: 
Senior Reporter
Senior Reporter

Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.