Why AEW Must Steal THIS Hated WWE Idea

Tony Schiavone
AEW

What if AEW, to borrow a turn of phrase from Punk himself, steps on its own d*ck? Taking an ax to the entire purpose of the organisation might seem senseless, but if successful, it will restore the faith that some have lost in the organisation throughout 2022 - by express storyline design.

Luckily, AEW has great resources with which to mitigate the risk.

The disapproving elder statesman role is such a valuable narrative tool in wrestling. The likes of Gene Okerlund, Jack Tunney and Gorilla Monsoon were crucial in the WWF's 'Golden Age'; their professional dismay at the heel shenanigans made it appear that there was a real moral core to the organisation, which is staggering, since 1992 happened.

Jin Ross having conniptions over something that isn't the officiating of a Trios match would be very, very effective here. As would Tony Schiavone; these men represent respect and authority in the pro wrestling industry, and if they sell the moment as nothing less than the ultimate transgression, it will work. Schiavone knows the role well; he was vital in getting the nWo over, not that he receives enough credit for it. Ross functioned similarly in putting over the original version of D-Generation X and the peak of the Mr. McMahon character. Schiavone has broken his otherwise robust professionalism for three years to bury MJF in character. The angle isn't remotely lacking for credibility.

AEW must steal WWE's worst idea, but actually acknowledge it as a bad idea, and build the resurgence of the company around resolving it. Make the heat the story.

AEW was always better as a storytelling promotion than a 1997 WWF swamp of toxic intrigue. It's time to head into 1998, only without the horrifically problematic bullsh*t.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!