Why WWE WrestleMania 37 Has Had The Worst Build EVER

Bobby Lashley Sheamus
WWE.com

Ultimately, this is a feud premised on Orton incinerating an unkillable demonic entity, who has returned from beyond the grave, and he's probably going to hit him with the draping DDT after 12 methodical minutes. What good will that do? You set him on fire!

These are the same people that lecture others on psychology, remember.

At Fastlane, there was some concern that Bobby Lashley might generate more support than Drew McIntyre. He was a badass that was tremendous value treating all around him like flailing rag dolls. Happily, nobody likes either of them now! Lashley was upset, working a RAW match with Sheamus a few weeks back, when his Hurt Business associates interfered. This was a babyface characteristic, and he embodied it to inform the split of a faction that...he could have done with, since he needed help taking McIntyre out ahead of the show. What?

So he's an upstanding guy who then isn't, and is dumb enough to dissolve a faction that drove his career resurgence and instead rely on the help of the 24/7 geek squad. And then King Corbin, who went 50/50 in a commendable effort with McIntyre, who earlier in the night buried essential workers whose jobs he wouldn't lower himself to. Two babyfaces became two heels in a matter of weeks.

It is remarkable.

The Hurt Business, being a heel stable, beat McIntyre down on the "Road". McIntyre perseveres and wins at 'Mania. Lashley blames the ineffective stable after 'Mania. Then they feud.

This sh*t isn't hard.

CONT'D...(3 of 6)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!