Wrestling's BIG DUMB IDIOTS Who Thought They Were COOL! ?
1. Chris Jericho
As a man who makes a point to reimagine his persona every few months can't maintain a perfect hit rate, but the more missteps he makes, the more the evidence piles up that he might too much of a chancer to stay cool. Not least when as recently as 2019, he appeared close to maintaining the "it" factor forever.
When AEW launched, he became everything a lot of people in powerful positions in WWE told him he simply couldn't be. His star power contributed to the brand's instant credibility, his television experience was integral for countless wrestlers who hadn't yet worked in that setting, and as the World Champion of a thriving operation, he was a bona fide and objective draw.
He was also funny, working good-to-great matches, and giving the rub to as many people as he could share the screen with. This was superstar stuff, and as he approached 50, it couldn't have been cooler.
Several years later, and the bloom's gone on and off the rose so many times that arguing for him will make you a fool and arguing against him risks positioning you as a liar. He's many, many things, still, but cool can never be one of them again.