9. Improve The Pay Per View Product
One big factor in fans turning away from WWE has to be the spate of terrible pay per views. Raw and PPV are intrinsically linked, when one is bad it knocks on to the other. Pay per view main events have been abysmal in recent months. Summerslam ended in a screw job. Night of Champions resulted in a null and void. Battleground didn't even have a finish. A distraction ruined the Survivor Series main event. That is all pretty pathetic form. Some fans have surely got to the point of having had enough. Why would people engage with the Cena vs Orton feud? Chances are it will just end in the same screwy manner - and intense online speculation this week has reflected this. WWE needs to improve the quality of pay per views. The result will mean a better reality for Raw to work with, in turn meaning more fans will be interested in tuning in. Start delivering the goods and the consumer will start to turn up again.