At some point, if a heel is not able to generate heat through their action, and is actually still winning matches, the crowd is bound to cheer them. Everyone likes a winner, and wrestling is still, at the end of the day, about wins and losses. No, it's not because there's not anything crazy like a reduction in pay if you lose, but wins and losses create tremendous story line threads that make for compelling television. Because Bray Wyatt is a winner - and has the ammunition outside of the ring to aid him in possibly always winning - he creates a figure that, with all of the already discussed positives (merchandise, unique look, unique moves), is an inherently likable persona.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.
