6. Turn Cena Heel...With A Faction Of Unexpected Allies
Yeah, I get it. Although I hate to admit it as I can't stand the guy, he is your kiddy cash cow that, although the company has gone through hard times ratings wise, has kept the stock price afloat by merchandise sales alone. It's all common knowledge for anyone who has followed the company's fortunes close enough. The thing about pro wrestling fans is that they love a good bad guy. Let us look at one of the biggest cash cows in WCW history, and still bringing in money today (I just got a replacement shirt for my birthday) - the nWo. Not only were they the baddest guys on the planet, but they were the most famous bad guys to ever grace the squared circle; the once-legendary child favourite Hulk Hogan and the two sellouts Scott Hall and Kevin Nash, already well established names in their own right. Now, although the Nexus and the Shield are great modern day stables, they were made up of unknowns when it came to the general viewing public. With the names the nWo had, it didn't matter how far they turned to the dark side, the superstars alone (and the subsequent members) are going to sell merchandise. Randy Orton, The Rock and John Cena led by Paul Heyman; with a stable like this, those names are going to sell shirts, regardless. So, give them an iconic logo, combine it with Cena's infamous hand gesture and right there, you have the problem of retail sales sold. Name recognition is a powerful thing. On top of this, you could re-release an EVIL version of every different colored billboard that has ever graced John Cena's musclebound frame,
then re-release the good version for the kiddies to buy so they can chant for the return of their beloved hero. My God, the possibilities are endless.