WWE In 1997 | Wrestling Timelines

2. December 7 | Car Crash TV

The Rock Steve Austin DX
WWE

Austin’s neck is still really bothering him. It always will, but in December ‘97, it’s so bad that the WWF must remain creative in its approach to booking the character. At In Your House: D-Generation X, Austin defeats the Rock in a glorified television segment that lasts just five minutes and 37 seconds. Another thrilling workaround is devised. 

Austin drives a pick-up truck to the ring. He can’t do anything intensive, but the WWF does not want to short-change its audience. Vince McMahon and his big, dumb, ambitious brain is Austin’s ideal collaborator. Rock’s Nation of Domination stablemates quickly surround Austin. The flurry of bodies and activity masks the fact that they’re only grazing his back with kicks, and that Austin takes zero bumps. D’Lo Brown takes one, though.

He runs at Austin, who’s stumbling by the ropes, but Austin is wily and gutsy. Austin uses D’Lo’s momentum against him and hits the back body drop. D’Lo takes a jaw-dropping bump onto the hood of the car as the swinging momentum of his legs smashes the windshield. This is amazing. Years from this moment, it’s a routine stunt, the sort of thing most wrestlers pitch at least once because they all harbour dreams of being Steve Austin, but on December 7, 1997, it’s a dangerous and damn near unprecedented visual. You only get to see it because Steve Austin broke his neck; you only roll your eyes at the sight of it years later because Austin becomes such a massive star. This scene drafts the blueprints - literally - for Vince Russo’s “car-crash” formula of episodic television. 

Austin wins the Intercontinental title, which he’s outgrown, and in a very inelegant solution, throws the belt away after it is awarded to the Rock. None of this matters. Not much of the old way does. Protecting the lineage of titles, promoting full matches in front of fans, adhering to stipulations and outcomes: the principles of pro wrestling don’t matter anymore. As long as this sh*t is entertaining, the fans could not care less.

Contributor
Contributor

Michael Sidgwick (Creative Writing BA Hons) is an editor, writer and podcaster for WhatCulture Wrestling. With over a decade of experience in wrestling analysis, Michael was published in the influential UK institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by AEW World Champions Kenny Omega and MJF, and Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!