10 New Year 2018 Resolutions Marvel Comics Should Make

8. Stop Stumbling (And Creating) PR Disasters

With each month that passed us by last year, it often felt as though Marvel had a new controversy waiting in the wings.

Whether it be former Editor in Chief Axel Alonso downplaying the integral and amazing role the medium's artists have to play in selling books, or new EIC C. B. Cebulski offering a belated apology having defrauded the company years earlier by pretending to be a Japanese creator, nothing has gone according to plan for Marvel. Just this month, the terms and conditions for the new 'Create your Own' platform were dragged for stipulating that creators refrain from depicting 'alternate lifestyle advocacies', 'social issues' and other 'controversial topics', a fact made worse by the fact that Marvel had only just cancelled two of their main comics featuring LGBT* leads.

It's beyond tone-deaf, and emblematic of Marvel's apparent unwillingness to tackle the zeitgeist head on when it matters most. Given the publisher's roots, it's frankly embarrassing, and beyond frustrating for fans desperate to rekindle their interest in a universe that, for the last year at least, has failed to live up to its own legacy. Y'know, the one founded on Steve Rogers socking Adolf square on the jaw.

Marvel simply have to do better this year, and while the untimely cancellations of books like Hawkeye, America and Iceman have already ensured they've gotten off to a torrid start, there's still time to make amends.