5 Reasons Death Of Wolverine Is Just A Shameless Marketing Ploy

5. All That Free Publicity

You€™ve seen it already €“ the announcement of the Death of Wolverine comic was picked up by far many more media outlets than would ever normally cover a simple comic book story, including Hollywood Reporter, ITV and even Rolling Stone. None of these would normally ever had batted an eyelid at a Wolverine comic story. The last similar thing they probably covered was the death of Batman, and when Marvel decides to kill off Tony Stark for several months then the non-comics press can once again run out a new story. This coverage is only going to peak when the first issue is released, which of course brings people into comic book stores. While there Marvel will be hoping that they might pick up an X-Men comic or two, and since they liked the Spider-Man film earlier in the year they might even get one of those too. Once they€™re hooked on a title perhaps they€™ll stay and add to the ongoing number of readers, right? All this has recently been exacerbated even further with Hugh Jackman coming out and saying that he wouldn€™t be particularly interested in appearing in further films as Wolverine after a third solo outing €“ which links us easily to€
Contributor
Contributor

I'm a pop culture addict. Television, cinema, comics, games - you name it, and I've done it. Or at least read the plot synopsis on Wikipedia.