9 Reasons Why DC Really Is Better Than Marvel

6. Jack Kirby's Fourth World

Jack Kirby Fourth World Darkseid
DC Comics

Jack Kirby's influence on the Marvel Universe is almost impossible to overstate, with the writer/artist having contributed more to that world than any other creator in the company's history. He was Marvel's main man back in the famous bullpen era, and while others will cite Stan Lee as a creative force in his own right, it is telling that the output of new characters slowed once Kirby packed his bags for DC.

When Kirby did pack his bags however, he did so under acrimonious circumstances. Seemingly undervalued at Marvel, the creator shifted focus to DC and was granted a license to invent a whole new world once he moved - a Fourth World, starring gods, monsters, and heroes spangled in red, green and yellow.

The Fourth World Saga, as it would later be known, became one of the most influential comics texts of all time, with Kirby having conceptualised a whole new kind of architecture and lore that would influence the DCU massively going forward. Miracles were made, tubes were boomed, and Kirby imparted a legacy on both of the industry's most iconic publishers in the space of thirty-or-so years.

Kirby's Fourth World is among the most seminal comics stories ever made, and as fine an indication of DC's authority as any other.

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Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.