DC and Marvel have long held a majority share in the comic book industry, although the digital marketplace hasn't allowed them to dominate as thoroughly as they often have in print. Nevertheless, DC often follows Marvel's lead when it sees a sales gimmick work, and such a gimmick can then become industry practice. It's happened with things as superficial as holofoil covers and general styles of artwork, and as fundamental as heroes with more real-world problems and cinematic universes. After DC, others usually follow suit. The question is, will this move be the kind of dramatic success that changes the business?
T Campbell has written quite a few online comics series and selected work for Marvel, Archie and Tokyopop. His longest-running works are Fans, Penny and Aggie-- and his current project with co-writer Phil Kahn, Guilded Age.
