SDCC 2017: 8 Reasons Why DC Just Beat Marvel

1. They're Setting Out To Save The Industry

Although the above statement may sound a tad melodramatic, or indeed just plain nonsensical, there was a clear and guiding principle at work with DC this weekend, made apparent by Dan DiDio himself on Thursday.

"We have got to stop. We can't afford this to be a dying business," DiDio said. A sentiment that was also echoed by Lee; "We have to stop the collapse of the comic book industry."

There was a clear acknowledgement here from two of the most influential figures in the medium that previous policies of price inflation, variant covers and more had actively harmed industry sales. Central to DC's newfound strategy is a resolve to not let that happen, and indeed, to attack the problem with a renewed optimism for the future.

Everything about the publisher's presence at SDCC felt like one, long, laborious love letter to the medium - one that was spearheaded by the buzz of writers and artists on social media, and exemplified in full by the spectacle of the Justice League in Hall H.

Whatever your thoughts on what comic con is or used to be, it's clear that DC want you to be invested in their stories. They want to inspire readers old and new, and they want to do it all with a big fat smile on their face.

And honestly, who could pass up the opportunity to let them?

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Do you feel that DC ran away with comic con this year? Or do Marvel have them beat yet again? Be sure to let us know in the comments below!