2013 (so far) The Purge
Budget: $3,000,000. Worldwide Box Office: $39,879,000 (so far)
As shown within this list, horror is a genre that can greatly benefit from a devoted fanbase and allows the potential to multiply a films respective budget many times over. 2013 so far is no exception. This weekends top US film is The Purge; a film made for a very respectable $3 million dollars but has already gathered $40 million at the box office worldwide. Likewise with other entries on this list, social media allows marketers to aim directly at a specific audience with greater efficiency, with The Purge likely to have been aimed at late-teens through into late 20s/early30s. Another example of the horror genre excelling at the box office is the film Mama, released earlier this year, which had a slightly larger budget of $15 million but collected an exceptional $146,428,180 at the worldwide box office.