10 Most Viewed Movie Trailers In First 24 Hours Of Release

4. The Lion King Teaser – 224 Million Views

The teaser trailer for the CGI-driven remake drew 50 million more viewers in the first 24 hours than the actual trailer! This was the first showcase of Disney’s reimagining of their animated classic after all. Previously only fans at D23 and CinemaCon were shown footage of it. To give you a glimpse of how successful the teaser ended up being, soon after being uploaded Disney released the press release: ‘To our entire pride: Thank you for helping the teaser trailer for #TheLionKing become the most-viewed Disney trailer debut ever as it reached a record-breaking 224.6 million global views in 24 hours!’

The teaser heavily pushed the voice talents of Donald Glover, Seth Rogen, Chiwetel Ejiofor, Billy Eichner, John Oliver, Keegan-Michael Key, James Earl Jones and Beyoncé Knowles-Carter. Its star line-up voice cast was a prominent selling point. It was released as part of the Thanksgiving football festivities, where families would be huddled together watching, a strategic marketing technique. Many were taken aback by how impressively Disney managed to make the digital animals come to life, with many comparisons of it looking like a David Attenborough documentary. Mufasa narrates throughout across the African plains as baby Simba is revealed towards the end atop Pride Rock. This Circle of Life sequence was a big talking point online.