3. You Recognize A Font From A Movie's Logo Used Elsewhere
For certain movies, the marketing invents its own font, and often it's quite memorable. Jurassic Park had its own font (the box letters with the line in the middle) and now it appears everywhere. No matter what is being advertised, you can't help but see the font and think "A plumbing company? That lettering belongs to Jurassic Park!" When the Playstation 3 was debuted, you thought: "Well, Sony, I know you
own the Spider-Man font, but do you really want to flaunt it like that?