Daniel Craig has had a number of hit movies in recent years, such as Munich, Casino Royale, Quantum of Solace, Tintin, The Girl with the Dragon Tattoo and Skyfall. Notice a pattern? Craig is what we call a "franchise or bust" actor, in that outside of an established franchise (with the exception of Munich, which sold itself on Oscar buzz and Spielberg directing), he just can't open a movie. Don't believe us? Just check out this list of his flops over the last 10 years. His misses include Layer Cake, Enduring Love, The Jacket, Infamous, Renaissance (admittedly in a voice-only role), The Invasion, The Golden Compass (which was a tremendous box office disappointment), Flashbacks of a Fool, Defiance, Cowboys and Aliens (another huge flop) and Dream House. Why Is He A Flop? As much as we hate to say it, outside of the James Bond role Craig isn't the most exhilarating of actors. He's extremely handsome and looks good on a poster, but he's also picked a pretty poor selection of parts outside of his hit blockbusters, so it's entirely possible the movies would have flopped with plenty of other actors as well. Since the billion-dollar success of Skyfall, though, perhaps Craig might enjoy a better time with his non-franchise work, even if he currently doesn't have anything slated beyond Bond 24.
Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes).
General video game, TV and film nut. Occasional sports fan. Full time loon.
