20 Recent Box Office Flops Everyone Saw Coming
9. Hurry Up Tomorrow
Hurry Up Tomorrow is yet further proof that having two extremely prominent entertainers leading your film means absolutely nothing in the modern theatrical climate.
Even with Jenna Ortega and The Weeknd headlining this psychological thriller from acclaimed director Trey Edward Shults (It Comes at Night, Waves), the warnings were many and often. The Weeknd proved in HBO's controversial TV series The Idol that his acting skills are limited, to be kind, the intensely vague marketing failed to actually tell audiences what the movie was about, and the review embargo lifted just a day before it hit cinemas.
Unsurprisingly, the reviews were absolutely scathing, and even on a seemingly sensible $15 million budget for a production of this size, Hurry Up Tomorrow absolutely tanked, netting just $7.8 million in cinemas.
Even Ortega and The Weeknd's respective fandoms couldn't be relied upon for this one, which suffered from nuclear word-of-mouth after its opening weekend and never recovered, enough that Hurry Up Tomorrow as a whole has largely been forgotten already.