10 Ambitious Video Game Gimmicks That BOMBED
4. UDraw GameTablet
Pour a cold one out for the uDraw GameTablet, a doomed but actually rather competent piece of hardware developed by the late THQ, the commercial failure of which led to the company going bankrupt the very next year, and former president Jason Rubin later calling it a "massive mistake." Oof.
The uDraw was a graphics tablet initially launched for the Wii and later the PS3 and Xbox 360, allowing players to draw creations on-screen and even use the stylus as a "controller" in certain bespoke video games.
Reviews for the hardware were rock solid, but the prohibitive $70 launch price turned many potential customers off, not to ignore the lack of compelling software available for it.
The Wii version sold acceptably, but the PS3 and Xbox 360 launches were disastrous, leaving THQ with 1.4 million unsold units, leading to an estimated $100 million in losses and setting the company's collapse in motion.