10 Best Gaming Marketing Campaigns Ever

2. VP of......

Lambert-and-Sony-Settle

Kevin Butler is downright awesome. That is a bona fide fact. He is the self proclaimed Playstaion VP of....lots of stuff. If you want funny adverts, this series is the one. Long story short, fake, but kick ass guy who works for Sony, answers fake, but kick ass questions from fake, but kick ass, fans. Insert montage, jokes or similar non related non sequiturs, fin. For three years, the character was hugely successful for Sony, even appearing at E3 2010 as a special guest speaker. So popular infact that Peter Dille, the real VP of Marketing for Sony Computer Entertainment America, stated that they have received contacts from media, requesting an interview with Butler, not realizing he isn't a real person. That€™s when you know your ad works. Two words. Mon. Tage.

1. Michael

810 You don't know the legend of Michael!? He was the one to save the human world, from the demons in Devil May Cry. He was the one who helped, bring Zeus down! He was the anti-hero criminal in missions in throughout Grand Theft Auto! He was the top street racer in Need For Speed. He saved the future, in Call of Duty Black Ops 2. Haven't heard of Michael? Well, Mike is an analogy for each and everyone one of you. Ever gamer, in every bedroom, in every living room, in every basement. It makes all of us remember all the feats that we have achieved. It leads us to believe that every hour that people say we've wasted staring at our rooms black mirror seem worthwhile. This ad works of almost every level, even my Xbox slanted friends say so. Besides, almost 12 Million views cannot be wrong. LONG. LIVE. PLAY. Have we missed any out? Or are these ads your favourite too. Let us know in the comments below.
 
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From an early age, Dan Hobbs became downright obsessed with nerd culture. On his desk he has Tetris cufflinks, a broken Wii remote and a Mankind action figure. He still enjoys throwing his contrarian opinion at you, whether you like it or not.