10 Massively Misleading Trailers NOTHING Like The Final Game

1. Dead Island

Dead Island Definitive Collection
Deep Silver

Dead Island is not a game with an emotional story about the zombie-riddled post-apocalypse. There’s no heartfelt Lee and Clementine relationship at the core, nor is there a deep and emotional mechanic that alters the game around your player choices.

It kinda seemed that way, though, since Dead Island had one of the most emotional announcement trailers we’ve ever seen.

Watching a little girl run for her life and fight to survive alongside her family is absolutely heartbreaking and harrowing. It’s really quite genius on the production side, the whole thing plays in reverse and is super artistic, it just doesn’t really make sense for the game it’s advertising which is anything but sincere. The trailer did get two things right: there are, in fact, a lot of zombies, and the game is set in a tropical holiday resort. Dead Island, in essence, is an open world game where you craft cool weapons and kill stuff. Mostly zombie stuff. And some characters yell “Yeah, bitch!” when they get a kill.

I don’t think anybody yelled “Yeah, bitch” when the Dad had to throw his little zombie daughter out the window but, the trailer isn’t voiced and I don’t want to assume.

The Dead Island 2 trailer is far more upbeat, but that came out seven years ago with no game release date in sight, so it’s safe to say that one is firmly in development hell. Maybe it’ll be a Last of Us-esque emotional tale about the heartbreaking horrors of the zombie apocalypse, who knows.

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Jess has been a journalist and content creator in the games industry for over 15 years and has been WhatCulture's resident Australian import and sorry cop since 2020, upping the quotient of swearing and apologising in WhatCulture Gaming's annual blooper videos considerably. She previously worked at GameSpot for 10 years, most notably hosting GameSpot News in addition to E3 live shows, and PAX panels. She regularly livestreams a variety of games on her 'jessmcdonell' YouTube and Twitch channels and hosts the 'Do It On The Day' podcast. She has won awards for her news and feature work in gaming as well as an accolade for her comedic writing (likely an admin error). She can be found on X at @jessmcdonell and Instagram at @jessicamcdonell sharing her current videogame fixations, industry insights, and videos of her cat, Karma.