10 Real Reasons Why Popular Video Games Died Overnight
1. Cyberpunk 2077 - Marketing Spin Vs. Reality
Over the years game trailers have become increasingly more insane, with some actually being better than those for massive Hollywood films and probably having budgets to match. Cyberpunk was no exception - the marketing surrounding its release was so convincing that it got eight million people to pre-order the game.
The marketing promised an unmatched dive into an interesting dystopian world, with incredible visuals and previously unseen possibilities in character customisation. Anticipation was practically at a frenzied level when the game released in December of 2020, and oh boy were people about to be let down.
To put it simply, the game was broken.
Players who had waited for years to see what Cyberpunk had to offer were starting up the game for the first time to see a world of glitches and barely-functional AI.
Behind the marketing was the studio's reality: employees were stressed, overworked and unfortunately forced to put out a product that was nowhere near finished - and one that could never live up to the game’s massive marketing push.
The game was pretty broken, yes, but the biggest crime was that the marketing was far too strong.