10 Reasons AAA Video Games Keep Bombing
5. Grinding Isn't Fun
As games become bigger and more exciting titles compete for players' attention, developers have found themselves in a position where keeping their game relevant for longer is necessary to avoid being drowned out by the competition.
One way that studios have found a means to do this is by making their games a massive time-sink for players who want to see it through to the end.
While it's important that games are balanced in such a way that earning the rarest rewards never becomes too easy (that just wouldn't be satisfying), there are too many games these days that opt to make acquiring anything a tiresome and never-ending chore.
Whether it's the mind-numbing cycle of acquiring loot in Destiny's endgame, playing countless matches in Halo: Infinite to complete challenges, or even trudging your way through the 1000 levels for each faction in Sea Of Thieves' PvP mode, it doesn't take long for the enjoyment to dissipate from these tasks.
It gets to the point when the work and time players are expected to put into a game isn't worth the rewards. Seeing that an upcoming game will require plenty of grinding is now enough to stop audiences from giving it their time.