8. Pay to Play
I know companies need to make money, but making me pay every month to play a game is just silly. Most game companies seem to be able to make more than enough cash by charging users a one-time fee, why can't MMO creators like Blizzard do this? Hell they've bonded with Activision so they really don't need the money, do they? If I wanted to pay £10 a month to carry on playing a game I'd pop into Blockbuster and just rent a game (this probably won't make much sense in a few months will it?). There needs to be some sort of middle-ground between charging users a monthly fee and making a game free but ruining it with a cash shop.