10 Ridiculous Ways Adverts Were Built Into Video Games

8. Final Fantasy XV's Love Of Cup Noodles

Final Fantasy XV Cup Noodle
Square Enix

Final Fantasy XV was absolutely obsessed with Nissin Cup Noodles.

Not only did the game include an entire quest centred around the product itself (in which you're tasked with gathering ingredients to make the perfect cup), but characters will actively endorse the snack on multiple occasions, talking about how much they love them.

The game also included Cup Noodles-branded billboards, trucks, and food cups, and most hilariously, a giant wearable hat, which looked absolutely ridiculous when added to your character's outfit.

It was all a little silly, but fortunately, Square Enix and Nissin embraced that, with Gladiolus' Cup Noodles-speeches sounding like they were ripped from a cheesy TV commercial. The game itself is also quite irreverent, which gave this whole Cup Noodles fixation a charming, self-aware quality.

Still pretty shameless though.

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Danny has been with WhatCulture for over ten years, and is currently Doctor Who Editor and WhoCulture Channel Manager, overseeing all of WhatCulture's Whoniverse coverage. In 2022, he took charge of WhoCulture and has grown it into the biggest Doctor Who channel on YouTube, and one of the biggest Doctor Who communities on the web full-stop. He has been writing and video editing since his early teens, and first got a taste for content creation after making his own Doctor Who trailers, off the back of a burning obsession with the Matt Smith era of the show. Like many his age, he first got into Doctor Who with the 2005 revival, but has since gone back and fallen in love with the classic years too. If you need someone to recite every Doctor Who episode in order, or to give you a random factoid about the making of Gridlock, Danny is the person to ask!