10 Ridiculous Ways Adverts Were Built Into Video Games
8. Final Fantasy XV's Love Of Cup Noodles
Final Fantasy XV was absolutely obsessed with Nissin Cup Noodles.
Not only did the game include an entire quest centred around the product itself (in which you're tasked with gathering ingredients to make the perfect cup), but characters will actively endorse the snack on multiple occasions, talking about how much they love them.
The game also included Cup Noodles-branded billboards, trucks, and food cups, and most hilariously, a giant wearable hat, which looked absolutely ridiculous when added to your character's outfit.
It was all a little silly, but fortunately, Square Enix and Nissin embraced that, with Gladiolus' Cup Noodles-speeches sounding like they were ripped from a cheesy TV commercial. The game itself is also quite irreverent, which gave this whole Cup Noodles fixation a charming, self-aware quality.
Still pretty shameless though.