10 Things Developers Wrongly Think About Gamers

4. Killing The Same Things Over And Over Again To Level Up Is Fun

No, levelling up is fun, grinding (repetitious tedious slaughtering of the same hapless monsters again and again) isn€™t. Yes WoW, I€™m looking at you. And Final Fantasy. And Runescape. And there€™s probably loads more out there, but I haven€™t played them because I€™ve wasted a thousand hours killing Blackburrow gnolls over and over again, trying to get my character to a level where other players can't kill him just by looking at him funny. What€™s wrong with just being good at a game to progress? If I€™m paying £120 a year for your game I don€™t want to be spending my time repeating the same tedious chores ad nauseum. That€™s what I have a day job for. I want that money to be plunged into development so that I€™m constantly surprised by what€™s round the corner, rather than figuring out ways to disguise the grind. It€™s called imagination people, start using it.
 
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Richard has been playing video games since the days of the BBC Micro, (and incidentally when is Chuckie Egg going to get a reboot?) He is currently available for the post of Head of Marketing at Nintendo, seeing as no-one else seems to be doing the job. He's also a major fan of fantasy/sf books and is just waiting for his novel about an assassin who doesn't wear a hood to get picked up.