10 Things That Prove EA Have Completely Lost Their Way
9. When They Tried Charging Extra To Play Online
This may be long gone now, but the fact Online Passes ever existed should go to show the sort of company EA is.
The basic idea behind online passes was that a new copy of a game would come with a one-time downloadable code that would allow the consumer access to all multiplayer aspects of a game. This essentially meant that pre-owned copies of certain titles would be missing entire sections of content.
EA certainly weren't the only publisher to use online passes, but they're almost definitely one of the worst offenders for it. Almost every single EA Sports title included online passes to try and capitalise on the feature as much as possible. EA even went as far as including online passes for entirely single-player titles such as Kingdoms of Amalur: Reckoning.
Looking back at online passes just goes to show how incredibly greedy the idea was. EA joining in was no surprise, which definitely says how much they've lost their way.